Why we will still like Facebook

by Martina

Two weeks ago, Facebook implemented its most recent and most radical changes so far: The updates include a new way of how the “News Feed” works and the introduction of a real-time ticker on profile pages. Soon, many Facebook-users announced that they are going to quit their accounts. Most of them argue that they fear these changes make their content more accessible to strangers than ever before.

However, although these changes are indeed nerve wracking and also a little bit scary, most of us will continue to press the “like”-button on Facebook.

There are thousands of reasons why we all should have boycotted this service even before the changes were introduced. Besides that is it a complete waste of time to follow other people’s daily routine via Facebook postings and that face-to-face communication trumps any other way of 2.0 babble, the social media platform also got a more and more fishy after taste in terms of data protection over the last couple of years. Remember the uproar when people found out that it was possible to access other people’s mobile phone numbers via Facebook? Or when it was announced that personalized advertisements were placed on your profile according to the websites you connected with via the service?

Without doubt, there are serious arguments against this service and it seems even more logical to abandon Facebook after the recent updates.

However, quitting isn’t that easy as it seems to be.

After all, Facebook has a broad social reach: So what happens if, for example, a family member sends a link to a photo, video or conversation which requires a Facebook login to see? You would like to see it of course.

Even if it seems logical to ask him in this case to send the information via mail, there are still other reasons why it is hard to cut the service out of our life: Many apps and services rely on the network too. Spotify, for example, integrated itself with Facebook. So if you want to stream music via this service in future, you have to sign-up with your Facebook profile.

The point here is not to approve or disapprove this kind of approach. The thing is that one has to realize that Facebook has established a login identity which is hard to avoid when one wants to use online tools, apps or if one wants to connect with their friends and family online.

Thus, as long as our social media habits are centered around Facebook, most of us will complain about the changes – but keep on using the “like button”.